Ever had this feeling that someone said the exact thing at the exact time you needed to hear it? It probably felt good. This is the feeling we are trying to give the users when talking to them from our application.
It's funny how a single picture or even a word can change an entire feeling from the user's side. Thinking about it now, every single part of our life involves micro-copy. We always try to receive a specific response from the person in front of us.
We had several challenges create a satisfying micro-copy in our application. Our main challenge was the fact that we had hard times reaching our target audience, which means we received their feedback only during the user testing sessions. The second hardest challenge was to understand how we make the users FEEL few things. At first we want them to feel safe so they'll know our platform is safe and secured to share their distress, but most important is that we want them to feel they are fulfilling their life's meaning by helping others so they will want to keep using our application.
We believe that our work never ends, which means that even if we will complete the micro-copy mission, we will never be completely satisfied and we will always try to make it better and emotionally more related to our target audience.